Marketing Cloud data de-duplication for a retailer
Who is this client and what did TETHiK deliver?
A multi-brand retailer with fragmented subscriber data. — Removed 1.2M duplicate contacts, lifting deliverability and cutting send costs by 18%.
Client. A multi-brand retailer with fragmented subscriber data.
Technology. Salesforce Marketing Cloud, Automation Studio, SQL
Outcome. Removed 1.2M duplicate contacts, lifting deliverability and cutting send costs by 18%.
We built a deterministic + fuzzy matching de-duplication process in Automation Studio, with a golden-record model and safe-merge audit trail.